Pressvia.com
Digital Publishing Platform
Problem
Most modern news and media websites prioritize content volume and ad density, often resulting in cluttered layouts, poor readability, and confusing navigation. The client wanted Pressvia to feel different clean, modern, and focused on reading, not distractions.
Role
I worked as the solo Product Designer at Merge Studio, responsible for the full design lifecycle. This included research, layout decisions, visual design, and usability considerations within a 3-week fast-paced timeline.
Process
I began with competitor research, analyzing well-known digital publications to identify common usability issues such as visual clutter and intrusive ad placements. I explored multiple layout directions in Figma, settling on a minimal structure using a neutral background (#F5F5F5) and dark text (#121212) to reduce eye strain.
- Distraction-free article pages
- Clear navigation between categories
- Purposeful, non-intrusive custom ad spaces
- Intuitive workflows for the writer dashboard
Outcomes
The final design delivers a clean and modern publishing experience that puts content first. Articles are easier to read, navigation feels predictable, and the overall interface supports both readers and writers perfectly.
- Strong reading engagement sessions
- Improved content discoverability through hierarchy
- Low content drop-off due to reduced noise
